What’s Planned at Long Branch?

This project moves beyond traditional single-use zoning by bringing homes, jobs, shopping, and green space into one connected environment.

🔹 Planned Uses at Long Branch

• ~1,600 multifamily residences
• 135,000 sq ft of retail space
• Anchored by a 65,000 sq ft specialty grocery
• 318,000 sq ft office campus
• Two six-story office buildings
• 100-room hotel
• 5-story structured parking garage with 910 spaces
• 6,000 linear feet of pedestrian trails
• 6 acres of preserved green space
• Multiple outdoor gathering areas and plazas

This layout is intentionally designed to support walkability, daily convenience, and long-term livability.

Why This Project Matters Right Now

McKinney is growing fast — and the numbers make that clear.

• The city’s population increased by approximately 12.3% between July 2023 and July 2024
• Collin County added more than 46,600 residents in the same period

👉 Regional demographic trends:
U.S. Census Bureau – Collin County QuickFacts

That scale of growth puts pressure on:

• Roads and highways
• Utilities and public services
• Schools and transportation corridors

Transportation: Why US-380 Is a Big Deal

The US-380 corridor has become one of the most congested routes in North Texas. In response, TxDOT is actively constructing the new US-380 bypass, designed to relieve congestion and accommodate long-term traffic growth.

Projections show the corridor could carry over 114,000 vehicles per day by 2050.

👉 Transportation updates:
Texas Department of Transportation – US 380 Projects

Long Branch’s location at US-75 and the future bypass positions it as a gateway into North McKinney, making it both highly visible and regionally accessible.

The Bigger Issue: How Growth Has Been Built

Much of North Texas development has followed a single-use model:

• Housing isolated from retail
• Offices separated from neighborhoods
• Daily errands requiring multiple car trips

This pattern increases:

• Traffic congestion
• Commute times
• Urban sprawl
• Infrastructure costs

👉 Learn more about mixed-use planning benefits:
Urban Land Institute – Mixed-Use Development

How Long Branch Takes a Different Approach

Long Branch is designed around a walkable, mixed-use framework where:

• Homes, offices, retail, and parks are close together
• Short trips can be done on foot or by bike
• Green space is preserved intentionally, not leftover

The inclusion of trails, landscaped open areas, and shared public spaces encourages community interaction while reducing car dependence.

👉 Walkability concepts explained:
Smart Growth America – Walkable Communities

A Long-Term Impact on McKinney’s Future

With Collin County projected to add over one million residents by 2060, the way land is developed today will influence:

• Traffic patterns
• Environmental preservation
• Quality of life for decades

👉 Regional population forecasts:
North Central Texas Council of Governments (NCTCOG)

Long Branch aims to show what’s possible when growth is planned intentionally, not just quickly.

Final Thoughts: A City-Shaping Investment

Long Branch isn’t just another development — it’s a near-term, city-shaping investment that could redefine how McKinney grows.

With design work underway and construction starting soon, the project blends:

• Everyday convenience
• Walkability
• Regional access
• A sense of destination

💬 Are you excited about a walkable hub near US-75 and 380?
🚗 Or are you concerned about added traffic in an already busy area?

Either way, Long Branch is setting the tone for what comes next in McKinney — and it’s a project worth watching closely.

If you want to explore more major developments shaping the city, check out our recent coverage of Ethereia, another large-scale project influencing McKinney’s future.